Product-link disclosure: Some outbound product links may become affiliate links after approved tracking is added. Current Amazon shortcuts are generic search links.

Design system

Brand guide

Logo, palette, voice, visual direction, and launch rules for this concept.

Logo

Primary logo and favicon are in the assets folder as SVG files.

TableShift logo

Voice rules

  • Speak to small restaurants, cafés, food trucks, pop-up operators, caterers, and hospitality teams.
  • Be practical before clever.
  • Use AI as a workflow advantage, not empty hype.
  • Make the next action obvious on every page.
  • Disclose affiliate/referral relationships clearly.

Color palette

Core colors.

bg#fff4ed
primary#b42318
accent#f7c948
text#261712
muted#715d55
border#edd4c7

Next move

Build my service kit

Start with one kit page, add real products through approved product-link tools, then expand the content cluster.